We become an extension to your team

Improve your commercial performance, increase your fan and customer engagement levels and get results with our comprehensive and fully managed CRM and data management service

Our fully managed service provides sport and leisure organisations with all of the necessary resources required to generate results from their CRM and data goals. We become an extension to your marketing team and work closely with you in order to achieve the organisation’s CRM and data goals.

Our managed CRM service package includes all, or a selection, of the elements below and can be tailored to meet your overall requirements:

  • Development and implementation of CRM and data plan
  • Data management including integrations, maintenance and data cleansing
  • Data analysis and insight
  • Customer Segmentation and profiling
  • Marketing campaign execution; including email marketing, direct mail, SMS, social media campaigns and Personalised URLs (PURLs)
  • Comprehensive reporting to prove ROI
  • Dedicated and experienced CRM Account Manager on hand to work closely with you to deliver your goals.

Delivering outstanding fan and customer experiences through the use of our specialised CRM system

We utilise the Green 4 Solutions CRM and marketing system to deliver our managed service. This is a market leading sports and leisure solution based on the Microsoft Dynamics platform.

This technology has been especially developed for the sport and leisure industry and includes all of the relevant functions in one single platform. This includes data integration services, data analysis tools, email marketing/campaign management, loyalty programme management and the all-important ‘single customer view’.

Why 4Sight?

Our managed CRM and data service provides all the support that any sport or leisure organisation may require in the development and implementation of a successful CRM and data programme, including:

  • Expert people with knowledge of best practice CRM and data strategies
  • Industry leading technology platform built especially for the sport and leisure industry
  • We become an extension to our client’s team delivering data and CRM services to enable key staff to focus on other priorities
  • Measurement of results and improved ROI from CRM and data activities.

We will work closely with your team to determine your specific requirements and build a tailored package to suit your needs and objectives.

Your dedicated Account Manager will be in regular contact with you to ensure the key activities, and more importantly results, are delivered.