Increase your customer awareness and generate real insights about their views on your organisations, product or service. Our customer research and insight service helps you get to the heart of your fans and customers opinions

Our research and insight service provides sport and leisure organisations with the expertise, tools and techniques to finds our exactly what their fans and customers think. Whether this be their views on pricing, product development or participation of their experience - We can generate insight using surveys and other research methods. As experts in an integrated approach to CRM and data, we can add this direct insight from customers to the other sources of data to provide a unique perspective to enable better decisions making.

Our research and insight service package includes all, or a selection, of the elements below and can be tailored to meet your overall requirements:

  1. Project planning and research strategy development
  2. Customer survey development and execution
  3. Results reporting and recommendation
  4. Mystery shopping exercises
  5. Interviewing and personal surveying
  6. Focus group management.

Delivering real actionable insights that can be translated into action

We start by understanding your needs to ensure that the solution you receive is bespoke and meets your specific requirements. We don’t have a generic package to force on you, instead we tailor our initiatives to meet your unique set of goals. We are pragmatists and we ensure that the results you receive are useable and are directly related to your initial objectives. We provide insight on your customers that is actionable and therefore easier to generate results.

Why 4Sight?

As experts in all aspects of CRM, data and insight within the sport and leisure industry we provide a fully integrated solution which means that the results you receive are fully actionable. Our people are not only experts in research and insight creation but also how it can be used to generate results. 

We will work closely with your team to determine your specific requirements and build a tailored package to suit your needs and objectives.

Your dedicated Account Manager will be in regular contact with you to ensure the key activities, and more importantly results, are delivered.