Agreed partnership extension with Sussex County Cricket Club

We are delighted to announce a continuation of our partnership with Sussex Cricket to provide their Managed CRM, data and email marketing services.

The club is a leader in the use of CRM and data to enable improved fan engagement and last year were proud winners of the ECB’s Marketing & Communications Award at the Business of Cricket Awards event.

We will continue to provide central CRM systems, segmentation, profiling and analysis of their fans and deliver data-driven campaign management services.

Sussex Cricket’s Marketing Manager Tom Rose said, “Improving our understanding of fans, customers and recreational cricketers is a crucial part of Sussex Cricket’s strategy to deliver high class client engagement. This involves a combination of data management, targeted communications and a continued focus on an improved customer experience. Working with 4sight has allowed Sussex Cricket to deliver a data driven approach to our marketing strategy, whilst becoming a valuable extension to the Sussex Cricket marketing and communications team.”

Garry Adamson, Managing Director at 4Sight Sport & Leisure, added: “We are delighted to continue to provide Sussex Cricket with our Managed CRM, data and email marketing services. It is great to work with such a forward thinking and innovative club who genuinely seek to put their customers at the heart of their business."

About 4Sight Sport & Leisure

We are a results focused CRM and data marketing services organisation specialising in the sport and leisure industries. Through a combination of a range of marketing, technical, analytical and creative disciplines, we work with clients to design, execute and evaluate integrated CRM programmes based on insight. We work with a number of high profile sport and leisure clients in the UK, USA and Europe.

Contact: Garry Adamson, Managing Director –

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