Premiership Rugby select 4Sight for personalised fan website campaign
4Sight are delighted to have been selected by Premiership Rugby as their marketing partner to support the 2015/16 Premiership Final marketing campaign.
PRL are keen to deliver a highly personalised campaign aimed at continuing to utilise a data driven, digital approach and decided that the use of a Personalised URL (PURL) was the ideal method.
4Sight were selected to support the data-driven approach due to their extensive experience in delivering successful PURL projects to improve both fan engagement and subsequent ticket sales.
The campaign included has now been launched and initial results have been extremely positive. Watch this space for more information.
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