Drayton Manor Park extend appointment of 4Sight Sport as CRM and Data Agency

Leading UK leisure attraction Drayton Manor Park has extended its relationship with 4Sight Sport & Leisure to assist with their CRM & Data Strategy and Operations.

The Staffordshire based theme park has embarked on a CRM strategy to develop a more insight led approach to customer engagement, with the use of data as its key component, and appointed 4Sight Sport & Leisure to assist in 2015.

4Sight Sport & Leisure, which was founded 4 years ago to deliver CRM & Data strategy and marketing services to the sport & leisure industry, will review the current sources of customer data and work with Drayton Manor’s marketing department to provide in-depth insight led and customer engagement services.

4Sight will continue to manage the data flows into their central Data Warehouse & CRM systems, provide segmentation, profiling and analysis of their customers and deliver data driven campaign management services.

Drayton Manor Park’s Head of Marketing Alexa Stockham said:

"We selected 4Sight back in 2015 to help us gain customer insight which influenced key business decisions across the park and hotel. As we head in to our 2016 season we wanted to continue to use insight but look at real time data which would only help us understand our customers more which, in turn enhances the offering and experience here at Drayton Manor Park. 2015 was a momentous year for the park as we celebrated not only 65 years as a family run business but also a record-breaking year across the whole resort; something we only want to build on in 2016. By taking our partnership to the next level this will only help us obtain this goal."

Garry Adamson, Managing Director at 4Sight Sport & Leisure, added: "We are delighted to continue to assist a prestigious leading leisure attraction with their CRM & Data strategy. We look forward to supporting Drayton Manor Park’s continued growth and their position as a market leader."

What's New