4Sight & RFL achieve data-driven success for Challenge Cup Final
4Sight are proud to be heavily involved in the extraordinary sport of Rugby League, working with a number of Super League clubs as well as the governing body the RFL.
One of our most recent projects has been working closely with the RFL on the data-driven and insight-led approach to the marketing of ticket sales for the Challenge Cup Final.
The project was a big success with an increase of more than 2,000 tickets sold in comparison to 2014 whilst email engagement rates more than doubled.
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