1. How long have your worked at Glamorgan Cricket? I have just completed my first 12 months. 2. Where did you work previously? I was Commercial Director at Glamorgan Rugby previously where I worked fo ...

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Since CRM exploded into sport a few years ago, most clubs have had a go at ‘it’ to a lesser or greater degree. For some it is seen as a fully integrated strategic approach to the way they work and for ...

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The Challenge We recently embarked on a telemarketing campaign to help boost St.Helens’ 2013 Season Ticket renewals, as well as increasing fan engagement and providing additional insight into fan beha ...

SMS is a crucial part of the marketing mix and allows you to reach out to your audience in a way that other channels can’t always do. Short, sharp, personalised campaigns can be cheaply delivered to a ...

Resources, Top Tips

In the last ten years social media has become an integral part of the way we experience branded communications as consumers. More and more businesses are looking to get in on the action by utilising t ...

Resources, Top Tips