We all know that ‘data’ is a hot topic and is a crucial part of any Customer Relationship Management strategy. The collection of customer data has become a strategic imperative for many customer focus ...

Resources, Our Thoughts

Customer Relationship Management (CRM) and data management are now widely understood to be a crucial strategic tool for sport and leisure organisations. Fans and customers expect an improved personali ...

Resources, Our Thoughts

Our Managing Director, Garry Adamson, gives an insight into the growing importance of aggregated data in the world of sponsorship and advertising… For years, the key goals of CRM in sport and leisure ...

Resources, Our Thoughts

As we all know Customer Relationship Management (CRM) is the given name to a well-known business & management approach that has had millions of words written about it and many organisations attemp ...

Resources, Our Thoughts

For years, the key goals of CRM in sport and leisure have been focused on the usual suspects… sales increases, loyalty, cost reduction and profit improvement. The income target is usually expected dev ...

Resources, Our Thoughts