Introduction Customer Relationship Management (CRM) techniques are being increasingly by sports organisations as an important strategic management tool to deliver their commercial goals. Sports organi ...

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Introduction Sports organisations can no longer rely on the ‘good will’ of their supporters to stay actively engaged with them. Clubs need to reach out to build improved relationships with their suppo ...

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The days of mass marketing are over as we enter a new era of personal marketing. As customer expectations rise and technology enables more sophisticated data collection, it is essential that companies ...

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From CRM to FRM: Apply CRM in the football industry – our MD, Garry Adamson wrote this one back in 2005 and it’s still highly relevant to the industry today. Click here for the article. The Loyalty Ef ...

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