Research underpins our business decisions and can be crucial to the level of success or failure when delivering our marketing and communications strategy. To get the most out of your research, follow ...

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Focus groups can seem like a time consuming process that only collect the opinions of a few, however this is a vital part of the mix when doing research with your fans and should definitely not be und ...

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Have you ever thought about the possible long term effects that discounting your product can have on your brand and what impact this can have on your overall fan engagement strategy? Who is taking adv ...

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Why Email Marketing? Email Marketing has become the most effective application for direct marketing. When compared to the more traditional marketing methods, email marketing can be cheaper, quicker, a ...

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So, your e-newsletter is ready to go and looking fantastic. You have all the latest news, social media links and video content. Job done? Not quite. A campaign that is also perfectly timed, highly per ...

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