Data is the lifeblood of CRM and is notoriously challenging to maintain and enhance as it can often change regularly as people move house or change their mobile phone number. So if you are embarking o ...

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We know that capturing data in store can be hugely beneficial in maintaining strong and extended relationships with fans or customers through more effective and personalised engagement strategies. How ...

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How long have your worked at WBA? 3 Years. Where did you work previously? Centrica, My own business for 3 years, Birmingham City FC How has your time been as Sales and Marketing Director at WBA so far ...

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Best time to send email (INFOGRAPHIC) We have started falling in love with the use of infographics. Here, we can see a great blog (courtesy of GetResponse) containing an awesome infographic summarisin ...

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We all set ourselves New Year’s Resolutions; most of us though unfortunately fail them by about 2 days into January. However, if there is one New Year’s Resolution that you must stick to, then it sure ...

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