1. How long have you worked at the RFL? About 2 and a half years. 2. What is your role and what are your day to day responsibilities? Marketing Manager. I have responsibility for the day to day runnin ...

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Our Senior CRM Consultant, Sam Nixon shares his top tips for avoiding the common pitfalls of Customer Relationship Management implementation… CRM project failure rates (according to Gartner) can vary ...

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All successful CRM strategies are built on the core foundations of an organisation - data. Sport is no different. One of the most important factors in assembling, maintaining and increasing a database ...

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For years, the key goals of CRM in sport and leisure have been focused on the usual suspects… sales increases, loyalty, cost reduction and profit improvement. The income target is usually expected dev ...

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Improving data collection and quality is an on going challenge faced by all industry types. The results from your database marketing efforts can come down to a numbers game, but when you have started ...

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