We all know that ‘data’ is a hot topic and is a crucial part of any Customer Relationship Management strategy. The collection of customer data has become a strategic imperative for many customer focus ...

Resources, Our Thoughts

Customer Relationship Management (CRM) and data management are now widely understood to be a crucial strategic tool for sport and leisure organisations. Fans and customers expect an improved personali ...

Resources, Our Thoughts

It’s the start of another year and so a great time to refresh your data goals and objectives. To help you get started, here are 12 ideas to consider as part of your new year’s data resolutions… Set d ...

Resources, Top Tips

Our Managing Director, Garry Adamson, gives an insight into the growing importance of aggregated data in the world of sponsorship and advertising… For years, the key goals of CRM in sport and leisure ...

Resources, Our Thoughts

As we all know Customer Relationship Management (CRM) is the given name to a well-known business & management approach that has had millions of words written about it and many organisations attemp ...

Resources, Our Thoughts