Job Title: Head of Account Management


Adam is a sports CRM and data marketing expert with over 7 years experience in the sports industry. He specialises in CRM strategy with a strong focus on delivering a return on investment for our clients. He also has significant experience in maximising the sales of event tickets through a data-driven approach and has a specialism in email marketing. He has worked with sports organisations at all levels, both directly and through specialist agencies, and has also enjoyed two years as a professional Rugby player. Adam oversees the delivery of work for all of our retained clients whilst overseeing all direct sales projects.

Adam has a wealth of experience working with clients from a wide range of sports, as well as leisure, and is also responsible for our own marketing strategy.

Skills & Expertise

Data Marketing | CRM | Email Marketing | Project Management | Data Analysis

Sports Passion

Adam plays Rugby for Coventry RFC in the third tier of English Rugby and also enjoys playing Cricket and Golf in the summer. Off the pitch, he follows Aston Villa home and away whenever possible and is also passionate about the England international teams in Rugby, Football and Cricket.